MY PROCESS:

The power of creativity can be applied to foster problem solving, innovation and growth by:

DEVELOPING insights, ideas and plans using Strategic Design

Strategic design applies the principles of traditional design to businesses, and big picture, systemic challenges. It redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions. My practice incorporates Design Thinking methods and the 4 D design model: Discover, Define, Design, Deliver.

INTEGRATING purpose using Triple Bottom Line

Triple Bottom Line takes into account the social, environmental, and economic impact in order to assess value creation and growth. This framework allows me to consider the three factors from the beginning of the project in order to generate impact and sustainable growth.

ALIGNING story with action to reflect brand purpose using Communications

Story aligned with action is the way to shape new value propositions and integrate sustainable practices for competitive advantage. I bring diverse expertise in communications - marketing, advertising, branding, and digital products - that allow me to connect your actions with your brand into one cohesive narrative.

WORKING ON PROJECTS

I can come in and work with you to develop a custom solution from beginning to end.

WORKING WITH YOUR TEAMS

I can facilitate the work by consulting, collaborating and training your multidisciplinary team.