I use the power of creativity and design to challenge conventions and drive organizations to sustainable innovation and positive social impacts.

 
 
 

STRATEGY

Research, insights, social and cultural listening and planning

 

CREATIVE DIRECTION

Brand positioning and marketing communications

 

INNOVATION

Design methods and systems thinking from problem finding to tangible outcomes

 

PURPOSE

Design or evolve brands, products and businesses for purpose and social impact

 
 

PROJECTS & INITIATIVES

My work takes on many forms, but is always at the intersection of culture, creativity and commerce.

PUBLICATION: The Orange EconomyVia research and trend-mapping, this work influences a shift in the way we think of creativity in business and the impact that can be made beyond just profits.

PUBLICATION: The Orange Economy

Via research and trend-mapping, this work influences a shift in the way we think of creativity in business and the impact that can be made beyond just profits.

METHODOLOGY: The Business of Being Creative (BoBC)A proprietary methodology that supports understanding and action to leverage creativity for innovation and value creation in business.

METHODOLOGY: The Business of Being Creative (BoBC)

A proprietary methodology that supports understanding and action to leverage creativity for innovation and value creation in business.

CASE STUDIES: Impact Innovation via DesignDesign thinking and methods continue to bring fresh perspectives and new ways of doing things as businesses and brands are rethinking how they offer value.

CASE STUDIES: Impact Innovation via Design

Design thinking and methods continue to bring fresh perspectives and new ways of doing things as businesses and brands are rethinking how they offer value.

 

CONFERENCES & COMMUNITY

I am also a speaker, facilitator, thought leader and community activator.